What is FUNNY WATER?

A Naturally Flavored Hard Water

Lightly infused with all natural flavors and containing just 80 calories, no sugar, gluten, or bubbles, FUNNY WATER is the perfect beverage for any occasion. Whether you’re looking for a drink that fits with your healthy lifestyle or want to pace yourself throughout the day, FUNNY WATER’s 7 delicious fruit-infused flavors at 3.75% ABV will have you beating the bloat to keep the good time flowing.

Our Ingredients

Oh, so you’re one of those people who likes to know exactly what you’re putting in your body? Us too.

Orange in water Watermelons Splash of lemon Pomegranite

Purified Still Water

Because Mother Nature doesn’t mess around when she’s crafting perfection. No bubbles, no (stomach) problems!

Natural Flavors

Unlike beverages that use artificial flavoring and sweeteners, our flavors are derived from natural sources like plants, fruits, vegetables, herbs, and spices. Natural flavors provide a more complex and authentic taste profile, but mostly we just want our watermelon flavor to taste like, well, WATERMELON!

Alcohol

Gluten-free, malt-free, low calorie sugar brew alcohol base. A neutral flavor to allow our fruits to shine with no icky aftertaste and a fermentation process that is more environmentally friendly compared to other alcohol production methods.

Founders’ Story

Cucumber Mint cans

Before FUNNY WATER was born, entrepreneurs and friends PJ Loughran and Jake Vogel had arrived at a similar conclusion.

PJ, an accomplished entrepreneur, with and deep roots in entertainment and the music festival industry, often encountered concert goers who were sick from overconsumption and dehydration after enduring long days and nights in the heat. Jake, another accomplished entrepreneur and executive in one of the boating industry’s pioneering companies, recognized the urgent need for a sustainable and sessionable drinking option for those extended, sweltering days on the water.

Their shared experiences and visions eventually drew them together, united by a mutual passion—to create a beverage that wasn’t just about drinking, but encouraging people to Drink Better. They envisioned a product that embodied the desire to relax and enjoy long hangs with friends without the pitfalls of excessive over consumption.

Cucumber Mint cans

Before FUNNY WATER was born, entrepreneurs and friends PJ Loughran and Jake Vogel had arrived at a similar conclusion.

PJ, an accomplished entrepreneur, with and deep roots in entertainment and the music festival industry, often encountered concert goers who were sick from overconsumption and dehydration after enduring long days and nights in the heat. Jake, another accomplished entrepreneur and executive in one of the boating industry’s pioneering companies, recognized the urgent need for a sustainable and sessionable drinking option for those extended, sweltering days on the water.

Their shared experiences and visions eventually drew them together, united by a mutual passion—to create a beverage that wasn’t just about drinking, but encouraging people to Drink Better. They envisioned a product that embodied the desire to relax and enjoy long hangs with friends without the pitfalls of excessive over consumption.

Assorted FUNNY WATER cans

Thus, FUNNY WATER was born—a harmonious blend of flavor, fun, and functionality.

With a modest alcohol content of 3.75% ABV, 80 calories per serving, and no bubbles, FUNNY WATER was designed to be the perfect companion for any occasion, from music festivals to sporting events, backyard barbecues to beach days. By infusing delicious flavors into water and adding just a hint of alcohol, they created a refreshingly different lighter alternative that appeals to a wide customer base looking for a lighter alternative to heavy beers, high octane spirits, sugary cocktails and hard seltzers with that nasty aftertaste.

Essentially, they set out to create the first alcoholic beverage designed to encourage people to drink less alcohol.

Woman holding two cans of FUNNY WATER

Today, FUNNY WATER stands as a testament to the power of innovation, collaboration, and a shared vision for a better drinking culture.

PJ and Jake’s journey, of creating a beloved brand, is a story of entrepreneurial spirit, friendship, and the relentless pursuit of making time spent with family and friends more enjoyable and meaningful. FUNNY WATER isn’t just a drink; it’s a movement towards a better future.

Partners

  • Albertsons
  • Harris Teeter
  • ABC
  • Whole Foods
  • Acme
  • Hyvee
  • Jewel Osco
  • Food City
  • Binny's
  • HEB
  • Super Market Times
  • IGA
  • Sprint Mart
  • Town Pump
  • Kroger
  • Strack and Van Til
  • Total Wine & More
  • Town Country Foods
  • Walgreens
  • Longs Drugs

FAQ

FUNNY WATER is flavored water with a little alcohol and no carbonation.

Funny Water tastes like the fruit-infused water you can get at a spa or in a hotel lobby…. light, refreshing, non-carbonated water with a hint of flavor.

FUNNY WATER was intentionally designed with a lower 3.75% ABV to encourage safer drinking habits and better hydration, allowing you to drink and socialize longer when you’re out with friends. Think of it as the good decision that prevented all the bad ones.

Funny Water is made from a sugar brew (fermented cane sugar).

Is water wet? (yes, it is).

Funny Water has 0g of sugar and 1 lonely gram of carbohydrate.

You can reach us at hi@funnywater.com

Contact

Have a question, idea, or just want to send us a message? We’d love to hear from you! Please email hi@funnywater.com for any general inquiries, and also for inquiries on how to get Funny Water in your store, restaurant, or bar.


Woman drinking FUNNY WATER